Creativity Essentials

New product, new project ideas and inspiration are the heart beat of our industry, without them we run the risk of stagnation and decline. That said, it’s all well and good to have great product, but if nobody knows about it, we are doomed to failure! So alongside these key ingredients, our challenge is to get our marketing messages out to our target audience and to do this we created our Creativity Essentials promotions to heighten consumer recognition for our products and our customers.

Creativity Essentials Event

Creativity Essentials is a bi-monthly promotion of new docrafts products. These promotions run for 2 months starting in January, March, May, July, September & November and are supported with some of the industry’s most powerful marketing / communication aids, namely the Creativity Magazine and the community website.

Creativity Essentials Flyers

Because of the status that many of the docrafts brands carry with the crafting public, the Creativity Essentials promotions have become a key trading feature for many retailers, as they drive footfall to stores and get the tills ringing with sales. It is most likely the case that many of the industry’s best selling lines at any point in time are key lines being launched on our Creativity Essentials promotion, so don’t miss out!

Free flyers showing all product in each promotion, including industry leading brands like Papermania, Anita’s, Forever Friends, Xcut, Daisy & Dandelion, Stick It and many more, are given free to all participating stores to distribute locally in advance of each promotion. This serves to preview what’s around the corner and primes consumers to visit stores to buy.

Creativity Essentials Products

By being part of the Creativity Store programme your business will also benefit from a raft of other marketing and promotional benefits to drive footfall to your store including;

If you think your business would benefit from having the industry’s most powerful marketing process working for you, speak to your docrafts Territory Manager about joining our Creativity Store programme today. The scheme is now flexible and caters for all sizes of retail outlet.